Case study 1:
Concentric Alignment of Ideals was the approach. Concentric circles in the background forming the shape of the “C” folding into the foreground forming the “L” shape seamlessly. Forming a unique space in the center of the “C and L” where exchange the ideas, services, and mentorship happen.
Case study 2:
For the Qatar Foundation our approach focused on the Arabic language as well as the Qatar Foundation brand. Taking a prominent Khalil Gibran quote about education that formed the shape of the logo became a staple for a variety of brand applications.
Case study 3:
Our approach focused on the history and culture of Al-Khayat, one that would combine both the culture of Syria and location of Laguna Beach. Combining elements of both cultures repositioning Alkhayat as a Syrian-inspired California design company.